Alice Tan Ridley - Try a Little Tenderness

No words can describe how appreciative we are to Valentin, and we do not take this for granted.
- Dvir Assouline

Music Video Created for Alice Tan Ridley

The Video for Alice has been a long time in the making. I first heard of it while working with Roy Wol on another project and he had planned to do a very elaborate one shot video.
After different iterations Roy really wanted to make this video about a positive message. While conflicts and disasters happen all around us, it is important to spread love for a better future.

Director: Roy Wol
Producers: Dvir Assouline, Tim Dotan
Cinematography: Valentin Farkasch
B-Camera: Doron Malka
Production Support: Christelle NP
Concept by: Roy Wol and Tim Dotan

From her debut album "Never Lost My Way"
Available on: iTunes - Google Play  - Amazon

Try a Little Tenderness
won Best Music Video at the Garden State Film Festival
won Best Music Video at the Tiburon International Film Festival


Director in Action

Roy is sitting in for Alice as we're adjusting the projection

New York Times

We knew the NYT was working on a profile for Alice's debut release but much to my surprise writer Susan Hartman and photographer George Etheredge visited the set to cover the making of it.
The full profile was published in print on September 18, 2016